Credit: Australian Retirement Trust
EssenceMediacom Brisbane has been reappointed media agency of record for Australian Retirement Trust (ART), the country’s second-largest super fund, managing more than $330 billion for 2.4 million members.
The account returns to EssenceMediacom following a competitive pitch, with the agency previously holding the business until 2022.
The brief includes full media strategy, planning and implementation.
“We are thrilled to welcome Australian Retirement Trust back,” said managing director at EssenceMediacom Brisbane, Susan Lyons.
“Our team is passionate about delivering breakthrough ideas and harnessing the power of data to drive real growth for ART in an increasingly competitive landscape. ART is a brand we strongly admire.
"Our shared belief in the impact of creativity in advertising makes us incredibly excited about the breakthrough work that we can create together.”
Rob Harris, general manager brand, marketing and communications at ART, said the strategic vision of EssenceMediacom stood out out during the pitch process.
“EssenceMediacom impressed us with their strategic vision, digital expertise, and deep understanding of the superannuation landscape," he said.
"We’re excited to partner with them once again to deliver innovative, data-led media solutions that will help us reach and engage more Australians on their retirement journey.”
The appointment came into effective July 1 and follows a series of recent wins for the agency, including Specsavers and Warner Bros. Discovery.
The account was previously held by Bohemia, part of the M&C Saatchi Group, which won the account in 2023 following a competitive pitch.
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