Comms Council welcomes sex report

By Prue Corlette | 23 June 2010

SYDNEY: The Communications Council has welcomed the Advertising Standards Bureau's report in which it revealed that Australians find nudity and sexual imagery in ads unacceptable.

The report, called 'Community perceptions of Sex, Sexuality and Nudity in Advertising', was undertaken to provide the board with a gauge of community attitudes to sex, sexuality and nudity.

Participants in the research were shown 22 ads across all media and questioned on their impressions. In-context nudity and sexual imagery was deemed acceptable, but ads using nudity and sexual themes to promote unrelated products were frowned upon.

“This report is an important guide in informing our members of prevailing attitudes and standards," said Communications Council chief executive, Daniel Leesong.

"Community standards are essential in the advertising self-regulation system and so it is good to see that there is a congruence between the board's decisions and community expectations," he said.

 

In 2008, the Advanced Medical Institute was forced to amend billboards advertising help for men with sexual dysfunction because the ASB deemed the word "sex" to be offensive.

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