Ben Dixon. Credit: Coles 360
Coles 360 has appointed Ben Dixon as head of agency sales, tasking him with leading agency engagement as the retail media business expands its omni-channel offering.
Dixon joins from QSIC, where he was head of retail media APAC and led the company’s expansion into the US market.
He has more than 20 years’ experience across media sales, agency leadership and retail media, including more than 15 years running media agency sales teams.
Dixon will lead the agency sales strategy, supporting agencies across audience targeting, closed-loop measurement and omni-channel activation within Coles Group’s retail media network.
“I’m thrilled to be joining Coles 360 at such an exciting time for the business and the broader retail media category,” Dixon said.
“Retail media is growing rapidly, and Coles 360 is at the center of that momentum.
“The advanced audience capabilities and measurement solutions the team has built and continues to build presents a significant opportunity for brands and agencies to rethink how media is planned, activated and measured.”
Coles 360 general manager Tiffany Chen said the appointment comes as demand for integrated retail media grows.
“We’re delighted to welcome Ben to Coles 360. He brings deep expertise across both the agency and retail media landscapes, locally and globally, which will be invaluable as we continue to strengthen partnerships with agencies and unlock greater value for brands,” she said.
“Increasingly, agencies are looking for more integrated, insight-driven solutions that deliver measurable outcomes. Ben’s leadership will play a critical role in helping our partners harness the full Coles 360 ecosystem.”
Coles 360 sits within Coles Group and works with brands to reach shoppers across the shopping journey.
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