OpenAI’s ChatGPT is expanding its advertising pilot to Australia from the US.
The AI company said Australia is a "hugely important" market for OpenAI, with usage more than doubling in the past 12 months.
The pilot will be limited to logged-in adult users on Free and Go tiers. There will be no ads across Plus, Pro, Business or Enterprise.
For those who prefer not to see ads, there will continue to be options to upgrade to Plus or Pro.
“Our ads pilot is focused on supporting broader access to ChatGPT while preserving consumer trust, usefulness, and user control,” said OpenAI.
“Guided by our ads principles, the early results are encouraging.
“We’re seeing no impact on consumer trust metrics, low dismissal rates of ads, and ongoing improvements in the relevance of ads as we learn from feedback.
“These positive signals support moving into the next phase of our pilot.”
OpenAI said its core principles remain the same as the advertising pilot expands.
“ChatGPT’s answers remain independent and unbiased, conversations stay private, and people keep meaningful control over their experience,” the company said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.