Brands feel the love on Valentine's Day

Lindsay Bennett
By Lindsay Bennett | 14 February 2018
Bumble and Sydney Dogs and Cats Home is taking free pics of you and your pooch

From Doritos two-headed sweater to an cheeky cucumber delivery from Hendrick's Gin, brands are feeling the love this Valentine's Day.

To celebrate the day of love, and launch its latest product, Dominos created a novelty sweater to wear alongside your loved one.

Unfortunately, it's already sold out, after being spruiked on social media by Bachelorette sweathearts Georgia Love and Lee and other internet personalities, including Angry Dad and Tindafella.


Sydney Dogs and Cats Home teamed up with dating site Bumble to create a pop-up activation on Martin Place in Sydney where singles can create their own own suite of ‘date bait’ profile pics, featuring adorable rescue pets. 

The campaign, from JWT Sydney, is based off the insight that 46% of people are more likely to swipe right on someone if they are posing with their pup. 

Bumble has also been upping its push notifications in the lead up to Valentine's Day so singles can find their perfect match before the special day.

Bumble's rival, Tinder, teamed up with Postmates in the US to deliver dinner to daters.

Fresh meals delivery service YouFoodz is offering its customers a free chocolate brownie and rose with its meals for the special day.

The Valentine's Day activation includes a social competition that encourages users to reveal who they love doin' it with to win a week free of Youfoodz, and forms part of Youfoodz wider TV summer push, which is currently running on Nine.

Henrick's Gin is sending out some cheeky, but on-brand, Valentine's Day gifts, which include a rose and a cucumber - to pair with its gin, of course.

“This delightful pack expresses how Hendrick’s roisters in love and all of its out of the ordinary guises," Hendrick's Gin brand ambassador Morgan Flanagan says.

woocumberFor those dairy-free daters, almond milk brand Almond Breeze is sending free Nutie doughnuts on February 14th if you are in/around the Sydney CBD. Here more about the #DoughNutWorry delivery service here.


We'll be regularly updating this piece with cheesy brand activations for Valentine's Day. Want to be included? Email me at

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