Credit: BFJ Digital
BFJ Digital has added five clients, the Royal Queensland Show, Guide Dogs Australia in Queensland and Victoria, Endeavour Foundation, Healthengine and Healious.
The wins, spanning fintech, healthcare and not-for-profit sectors, add to an existing roster including Swyftx, Ainslie Bullion, MYOB, Griffith University and Herron Todd White.
Ben Henzell, founder and managing director, said marketing teams were increasingly caught between rising expectations and technology stacks that no longer fit their needs.
"Clients are groaning under the weight of expectation as well as out of sync online and offline systems and increasing AI options to integrate into existing platforms," he said.
Henzell said the agency's approach centred on data quality and practical AI integration rather than wholesale replacement of marketing staff.
"The philosophy is simple: AI shouldn't replace marketers, it should give them superpowers. Our mandate is, never finish with AI, but use it to augment your team."
Much of that work involved improving data pipelines or moving clients onto HubSpot.
"We help them make sense of their data and often provide a path forward with a HubSpot implementation or getting better quality data from their existing systems, which is where AI is powerful," Henzell said.
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