SYDNEY: APMA, the Australasian Promotional Marketing Association, has officially joined The Communications Council following a unanimous vote by its board.
The highly anticipated move will see the organisation, which represents marketing activation agencies in Australia and New Zealand, amalgamate with the advertising body, which was formed from the merger of the Advertising Federation of Australia (AFA), Account Planning Group (APG) and the Australasian Writers and Art Directors Association (AWARD).
APMA chairman David Lo said: "We're delighted to be a part of Australia's peak communications industry body and look forward to growing both the APMA and The Communications Council through this merger.
"Over the past year the APMA has been redefining its position in the marketing and advertising industry and we believe our association with The Communications Council is a great step forward in that respect."
The Communications Council chief exectuvie Daniel Leesong said:"These are exciting times. We are experiencing a period of industry consolidation. The APMA joining our organisation is testament to the foresight of the founders and demonstrates that the structure of The Communications Council is working."
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