Amnesia revamps social media division

By By David Blight | 2 February 2011
 
Amnesia Razorfish executive creative director, Iain McDonald.

Amnesia Razorfish has restructured its social media department, creating social gaming and emerging technology divisions.

As part of the revamp, IT lead Stephan Lange has been given the role of emerging technology lead, while creative technology lead Brady O'Halloran becomes social gaming lead.

Amnesia Razorfish social media manager Karalee Evans will leave the agency as part of the structure. Her role will not be replaced.

Amnesia Razorfish executive creative director Iain McDonald said: "Over the las four years social media has become more and more part of what we do, regardless of whether it is creative or media led, so we’ve decided that it’s time to take social to the next level within the business.

"As an agency we’re in the market of innovating and pushing boundaries and we don't get results by standing still. We successfully rode the first wave of social, but the next wave looks bigger and better and we need all staff to have social media skills to continue that success."

The first campaign to launch out of the restructured department is a Facebook campaign for client Expedia, which was led by newly promoted social creative copywriter Paul Cotton, who was previously social media coordinator.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus