Suzanne Croxford and Nicole Armstrong.
Clemenger BBDO has appointed Suzanne Croxford chief experience officer and Nicole Armstrong executive strategy director.
“We’re building an agency that doesn’t just make brands relevant – we make them invaluable,” said Clemenger BBDO CEO Lee Leggett.
“Suzi and Nicole bring the expertise and energy to accelerate how we deliver connected brand experiences that drive both impact and value.”
Both joining from AKQA, Croxford will partner with CEO Lee Leggett, CSO Simon Wassef and newly appointed chief creative officer Stephen Wolfe.
Prior to AKQA, Croxford led the marketing and technology practice at Wunderman Thompson before joining AKQA in 2021, where she worked for brands including Kmart, KFC, Bunnings and Oroton.
“The opportunity to work alongside Lee again was one I could not miss,” Croxford said.
“Joining Clemenger BBDO at the inception of its new identity offers a chance to build on its rich creative legacy by further integrating data and technology to shape impactful modern brands.”
Armstrong brings her background in human-centred design and brand experience strategy from previous roles at AKQA and R/GA London.
She was head of strategy for R/GA London, where she helped lead transformative work for global brands including IKEA, Nike, Google and LVMH.
“I’m excited to join the newly formed Clemenger, with many familiar faces in the business,” Armstrong said.
“It has all the right capabilities to bring creativity and technology together to shape meaningful brand experiences that drive business impact.”
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