SYDNEY: AdNews has increased its circulation and applied for membership of the Circulations Audit Board.
It is expected its first CAB audit will be for the period April to September 2010.
AdNews circulation has been boosted to target advertising and marketing decision-makers in FMCG companies and other major advertisers across Australia, including major retailers and franchise operators. Distribution to media planners and buyers has also been increased.
The change to CAB audited circulation is in line with global trends that have seen business-to-business publications operate most effectively by combining paid and controlled circulation in print with email newsletters and websites.
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