Sydney radio station 2GB has secured the national commercial broadcast rights to the London 2012 Olympic Games.
The station's coverage of the Games, held from 27 July to 12 August next year, continues its long association with the event.
2GB Sales Director, Mark Noakes said: “This is a prime opportunity for advertisers with the London Olympics being ideally timed for Australian radio Most of the main events where Aussies will perform well are scheduled to run during radio’s strongest time slot of Breakfast.
“This will deliver advertisers an incredibly strong audience at home and a captured audience in the car. It doesn’t get much better than this for radio”.
Macquarie Radio will once again build a national radio network in metro and regional markets as they have in the last three games.
The AdNews Media Summit is on 19 May, 2016. A top line of of the industry's smartest thinkers will debate the biggest topics in media, advertising, marketing and creativity. Don't miss it, buy tickets here. Buying 5 tickets or more earns you a discount.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org