Madeleine Gregorio.
In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sector. This time it's Boomtown's senior marketing executive, Madeleine Gregorio.
Time at the company:
Just over four years. Long enough to know where everything is buried.
How long have you been in the industry?
More than five years now.
How did you get here? Was this always the plan?
Absolutely not. I fell into marketing the way most people do. I was interested in media, but realised I preferred being behind the scenes rather than in front of the camera.
I’ve always been curious about what goes on behind the scenes, and as a kid, I’d race to finish the movie and dive into the special features extras.
Working at Boomtown gives me the opportunity to work across a bit of everything. I’m involved in everything from strategy and partnerships to end-to-end campaigns. I haven’t looked back.
Who is your right-hand person/who guides you day to day?
My manager, Franky Ryan. She’s an invaluable sounding board and pushes me to think bigger and back myself.
I’m also incredibly lucky to work alongside the broader Boomtown collective- some of the best in the industry, and constant sources of insight and learning.
What’s the best thing about the industry you work in?
The different types of people you meet and honestly, how fun it is to work in media.
I’m constantly surrounded by people who think differently to me and it pushes me to look at things from new angles.
There’s an energy to this industry that’s hard to replicate. Talking about ideas, trends, culture and things people are actually engaging with day to day - makes what we do feel exciting and relevant.
And the biggest challenge?
Wearing multiple hats. In a small team, we are across everything and have to ensure nothing gets missed.
Where do you see yourself in five years?
Doing work I’m genuinely proud of, just at a bigger scale and with more impact.
I’d love to be trusted to lead bigger campaigns end-to-end, shape strategy and be the person people come to for a clear point of view.
Being in a position where I can mentor emerging talent, while continuing to push brands to think beyond the obvious, is where I want to be.
Where do you turn for inspiration?
Everywhere. I love pulling references from what I am currently watching (anyone else obsessed with Ice Hockey recently?), my friends, global adverts and social trends.
And honestly, a very well-curated Instagram feed.
My favourite advert is:
Who doesn’t remember the iconic tongue ad? Every time I hear “Satisfaction” I am transported back to when I was a kid waiting for my show to continue. Currently working on the Triple M floor, I hear it a lot!
The funny thing is, I’m not even a big beer drinker, but I can still picture it so clearly.
Tell us one thing people at work don’t know about you?
I’m a state champion in rock ‘n’ roll dancing.
My biggest fear? My team turning up to an outside broadcast and dragging me onto the dancefloor.
Whose job have you set your sights on in the future
I don’t have a single job title in mind - it’s more about the kind of work being done.
The goal is to be leading strategy, backing strong creative and making a genuine impact on how brands show up. If I can build a career doing that, I’ll be in the right place.
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