Elizabeth McIntyre.
Three Australian campaigns and the creative teams behind them were honoured at OMA's OutShine today, having taken out category wins at the World Out of Home Awards.
The creative teams and media agencies that won at the World Out of Home Awards include:
- WINNER: Creative Award – Special Build: If You Can Take It, It's Yours for Selleys by Howatson+Company with IPG Mediabrands.
- WINNER: Creative Award – Classic: The Hidden Eye Test for 1001 Optometry by VML Australia with media agency Wavemaker.
- WINNER: Technical Innovation Award: Transit Tales for Mastercard by Hero with media agency Carat.
- SPECIAL MENTION: Creative Award – Classic: Just Enough Bank for Bankwest by Bear Meets Eagle on Fire with Essence Mediacom.
All four campaigns were previously recognised at the OMA Creative Awards in April.
"We already knew these campaigns were winners in our market, but to see them leading the industry's international conversation is cause for big celebration and that’s why hosting OUTShine was so important," said Elizabeth McIntyre, CEO at OMA.
"Australian creatives are outshining the world right now, and this event put a spotlight on that.
“Out Of Home is a medium that rewards bold thinking and invites the public to participate in the idea.
"It was a pleasure to be in London to see these campaigns recognised on the international stage, and it was an honour for the OMA to present the awards to the teams behind them."
As well as hearing from the award winners, attendees were provided overviews of the themes emerging from the World Out of Home Conference and the 2026 Cannes Lions.
“We learned that great ideas alone no longer make the cut when it comes to successful campaigns,” McIntyre said.
“They must be backed by top-class execution and advertisers willing to come along for the journey.
“Our awards winners were a perfect example of this.”
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