Credit: Frazer Comley
Independent agency Mindbox has landed two client wins, global technology brand HONOR and Royal Brisbane and Women's Hospital Foundation, after formalising a dual managing partner structure.
HONOR, which operates across more than 100 markets, has appointed Mindbox as agency of record covering strategy, media, data and infrastructure across Australia and New Zealand.
"It is a pleasure to partner with Mindbox for our launch,” said Peter Tsai, Marketing Director, HONOR.
“Our incredible success in just the first two months of this partnership has been fantastic, and I look forward to furthering our results together with a big product launch roadmap to come this year.”
Mindbox has also been engaged by RBWH Foundation to provide strategic consulting on marketing infrastructure, governance and media best practice.
"Our sector is inherently complex, particularly when it comes to connecting data, systems and customer experience in a meaningful way," said Wendy Taylor, chief experience and brand officer, RBWH Foundation.
"Nic and the team at Mindbox bring the right strategic and technical expertise needed to build the right foundations, giving us greater confidence in how we drive marketing impact and donor engagement."
On the leadership front, Jessica To takes on managing partner, precision, responsible for client delivery and operations, while Frazer Comley moves to managing partner, growth, leading new business and strategic direction.
Comley, who led the Hyundai and Genesis Australia partnership, said the agency's model has shifted the commercial relationship between brands and their agencies.
"Clients see everything, own their data and can connect delivery to outcomes," said Comley.
"This isn't just media, it's business intelligence. That's not an incremental improvement on the old model, it's a different proposition entirely.
“The brands that move early on this will have a real advantage."
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