Andrew Cambridge.
Omnicom Media has appointed Andrew Cambridge CEO of Initiative, replacing Jo McAlister who has joined News Australia as GM of StoryX.
Cambridge returns to Initiative having held senior roles at the agency earlier in his career. Most recently he was CEO of Omnicom Media Digital across Australia and New Zealand, following five years at TikTok as head of agency for Australia and New Zealand. He has also held senior roles at Nine Entertainment.
Kristiaan Koon, CEO of Omnicom Media Australia, said Cambridge's experience spanned every part of the modern media ecosystem.
"That breadth of perspective, combined with his deep understanding of clients and growth, makes him uniquely positioned to lead Initiative into its next chapter,” he said.
"Cambo is a people-first leader and already knows what makes Initiative special.
“He understands the culture, ambition and talent that sit at the heart of the agency, and he shares the values that have long differentiated Initiative in the market.”
Cambridge said returning to Initiative felt like coming home.
"The agency has always stood apart because of its people, its culture and its relentless focus on helping brands grow through experiences that matter,” he said.
"I'm excited to work alongside the talented Initiative team to build on the agency's strong momentum, deepen our client partnerships and shape what's next for the business.”
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