Credit: National Cancer Institute via Unsplash
Digital health company HealthShare has appointed Impressive to handle its search engine optimisation.
HealthShare connects patients with GPs, specialists, mental health professionals and allied practitioners through an online directory, and runs a booking platform integrated with medical practice management systems.
Impressive will focus on technical SEO to lift HealthShare's online authority and discovery of its services.
The agency will use its SEO tool, Skailed, to automate growth, including FAQ content.
Impressive head of SEO Rachel Harvey said the partnership would help more Australians find the healthcare services they need.
"Our focus is on building a strong SEO foundation that drives long-term visibility and makes the platform the go-to resource for connecting patients and practitioners," she said.
HealthShare chief marketing officer Andrew Simpson said a solid online presence was vital to simplifying the healthcare journey.
"This partnership will help us improve our search rankings, build trust online and ultimately improve the healthcare experience for patients and practitioners alike," he said.
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