Credit: Markus Winkler via Unsplash
Australian Unity has put its media account under review just one year after extending its partnership with Initiative, AdNews can reveal.
A spokesperson for Australian Unity confirmed the review was part of a regular assessment of its accounts.
“Australian Unity is currently reviewing its media agency arrangements,” the spokesperson told AdNews.
“From time to time, we review our agency partnerships to make sure we have the right support in place to meet our evolving business and communications priorities.
“The review is still underway and no decisions have been made. As it's an active commercial process, we won't be sharing any further details at this stage.”
Initiative won the Australian Unity account in 2022 and picked up a two-year extension last year, expanding its remit to include media services for the insurer's home health platform.
The deal followed a Masterbrand campaign that Australian Unity credited with reshaping how it communicated its wellbeing positioning.
Creative duties remain with The Royals.
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