Credit: Miah via Unsplash
Asahi Beverages has appointed Mindshare as its media agency following a competitive pitch, with the partnership kicking off July 1.
PHD was the incumbent.
Mindshare takes on national media strategy, planning and buying across Asahi's brands including Carlton, Victoria Bitter, Great Northern, Hard Rated and Schweppes.
The beverage company has a separate creative agency pitch still under way.
Jarrod Holt, GM consumer experience at Asahi Beverages, said Mindshare's pitch stood out.
"We were extremely impressed by Mindshare's vision for the partnership and can't wait to see it come to life," Holt said.
Maria Grivas, CEO at Mindshare ANZ, said the agency was focused on driving measurable results.
"We're incredibly proud to be partnering with Asahi Beverages, at such an exciting point in their growth journey, and for the opportunity to demonstrate the role media can play as a genuine driver of long-term value and impact," Grivas said.
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