The Australian cinema box office has hit a historic milestone, with April, May and June each surpassing $100 million, the first time the market has achieved three consecutive $100 million-plus months.
Cinema admissions for the first half of 2026 are up 16% year-on-year, driven by a mix of franchise films, event cinema and original content.
Standout performers include Wuthering Heights, Project Hail Mary, The Super Mario Galaxy Movie and The Devil Wears Prada 2, while musical biopic Michael has become the highest grossing film of the year to date.
Recent releases Toy Story 5 and Minions & Monsters have further lifted momentum ahead of the July school holiday period.
Upcoming titles including the live-action Moana, Christopher Nolan's The Odyssey and Spider-Man: Brand New Day are positioned as potential record-breakers.
Guy Burbidge, managing director of Val Morgan Cinema, said the result reflected not just strong content but sustained investment in the cinema experience itself.
"Three consecutive $100M+ months is a landmark achievement and proves just how strongly Aussies love watching movies at the cinema. Demand for immersive entertainment is at an all-time high, and these formats deliver experiences audiences can't get anywhere else.
"The depth of our slate is incredibly strong, with a diverse and high-quality pipeline of releases set to carry this momentum through the remainder of the year and into 2027," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.