Woolies proves ugly veggies can be cute

9 February 2015

Advertiser: Woolworths
Creative Agency: Leo Burnett Sydney

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Jamie Oliver and his son, Buddy, launch the food giant's latest range The Odd Bunch, featuring some veggies which don't look like what we're used to.

Oliver and Woolies are aiming to utilise the cute factor in its latest commercial launching, The Odd Bunch, with Oliver working with his son, Buddy, to show consumers that veggies can be fun even if they look less than perfect.

The Odd Bunch range was launched in December 2014 and this video is the latest announcement to come from the partnership between Woolworths, the Fresh Food People, and Oliver.

Chief marketing officer, Woolworths Supermarkets, Tony Phillips, said: “As Australia’s Fresh Food People, we’re committed to inspiring a healthier Australia, including the next generation of fresh food kids. Kids like Buddy.

“Jamie shares our passion to help reduce food waste, deliver fresh produce at great prices and help farmers to sell more fruit and veg. It’s this shared commitment and Jamie’s fun and relaxed humour that made the chef and his son the perfect duo for The Odd Bunch commercial,” he said.

The ad can be viewed on the Woolworths' Facebook page and the Woolworths YouTube channel.

Campaign credits
Production Company: Fat Lemon
Director: Chris Faith
Executive Producer: Jane Bolton
Producer: Cabell Hopkins
Senior Food Stylist: Ginny Rolfe
DOP: Olly Wiggins
Editor: Quin Williams @ Ten Three

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