Subway’s new tongue-in-cheek campaign toys with love, break-ups and even Tinder.
Tp showcase Subway’s new menu, J. Walter Thompson Sydney has created a new ad that mixes a little bit of love with humour.
The first of several short films, the ad features a young man who appears to be about to propose to his loved one, but instead reveals Subway’s new smashed falafel and malted rye.
A second spot pokes fun at two female friends who seem to be sizing up potential dates on Tinder, but are uncovered to be raving over the newly-released carved turkey and cranberry Subway online.
Meanwhile, another ad stars a man whose broken heart is quickly mended by the allure of another new Subway combination.
“Aussies are passionate about Subway, but can sometimes get caught in the same old lunch routine. We wanted to remind people there are many tasty new ingredients to spice up their lunch break, and director Dave Wood delivered this via a new and exciting tone of voice for the Subway brand,” said J. Walter Thompson ECD Simon Langley.
Subway ANZ marketing director Kate Brody said: “We want our guests to walk into our restaurants and not just order what they know and love, but to explore all our latest flavours, ingredients and combinations. This campaign captures all that we love about Subway: it’s fresh and fun and will certainly encourage our guests fall in love with lunch again.”
The campaign rolls out on TV, in restaurant and out-of-home. J. Walter Thompson’s remit included brand strategy, creative platform, all TVC and online video assets, OOH, social and radio.
J. Walter Thompson Sydney
Executive Creative Director: Simon Langley
Creatives: Kat Thomas & Nick Doring
Production Company: Good Oil
Senior Account Director: James Ansell
Senior Strategist: Heather Morrison
Account Manager: Jack Burton
Producer: Nicole Richardson
Executive Producer: Lee Thompson
Director: Dave Wood
Post Production: The Editors
Sound Studio: Rumble