Subway invites Aussies to fall in love with lunch again

13 December 2018

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Subway’s new tongue-in-cheek campaign toys with love, break-ups and even Tinder.

Tp showcase Subway’s new menu, J. Walter Thompson Sydney has created a new ad that mixes a little bit of love with humour.

The first of several short films, the ad features a young man who appears to be about to propose to his loved one, but instead reveals Subway’s new smashed falafel and malted rye. 

A second spot pokes fun at two female friends who seem to be sizing up potential dates on Tinder, but are uncovered to be raving over the newly-released carved turkey and cranberry Subway online. 

Meanwhile, another ad stars a man whose broken heart is quickly mended by the allure of another new Subway combination. 

“Aussies are passionate about Subway, but can sometimes get caught in the same old lunch routine. We wanted to remind people there are many tasty new ingredients to spice up their lunch break, and director Dave Wood delivered this via a new and exciting tone of voice for the Subway brand,” said J. Walter Thompson ECD Simon Langley.

Subway ANZ marketing director Kate Brody said: “We want our guests to walk into our restaurants and not just order what they know and love, but to explore all our latest flavours, ingredients and combinations. This campaign captures all that we love about Subway: it’s fresh and fun and will certainly encourage our guests fall in love with lunch again.”

The campaign rolls out on TV, in restaurant and out-of-home. J. Walter Thompson’s remit included brand strategy, creative platform, all TVC and online video assets, OOH, social and radio. 


J. Walter Thompson Sydney

Executive Creative Director: Simon Langley

Creatives: Kat Thomas & Nick Doring

Production Company: Good Oil

Senior Account Director: James Ansell

Senior Strategist: Heather Morrison

Account Manager: Jack Burton

Producer: Nicole Richardson

Executive Producer: Lee Thompson

Director: Dave Wood

Post Production: The Editors

Sound Studio: Rumble


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