Putting ads in phone calls.
Skinny mobile is letting customers put ads in their phone calls in a campaign via Colenso BBDO.
By opting in, Skinny will put ads into your next phone call. The more calls you make, the more chances you have to win prizes.
The innovative system places short pre-recorded Skinny ads up to 10 seconds long into phone calls in real-time.
“A corporation putting ads in the middle of my phone calls? I’d never allow that," said Colenso BBDO group creative director Hadleigh Sinclair.
"Unless of course a chest freezer of sausages was up for grabs. By using our customers’ phone calls as a free media channel, we can get our great offers in the ears of the rest of New Zealand, and for being part of it, our co-conspirators can win things they’ve always wanted, like frosted tips for their family.”
Customers text HAPPY to 414, follow a couple of prompts, and are then connected to the person they are wanting to call. During the conversation, short ad breaks promoting Skinny deals play.
“It’s been incredible to help develop an entirely new media channel and leverage innovative placements and partnerships to bring the idea to life. It’s a brilliant showcase of what true collaboration can achieve," said PHD creative integration lead Philippa Allnutt.
The campaign is rolling out nationwide for four weeks across a multitude of paid, earned and owned channels.
“This is Skinny at its best; smart, fun, and a little bit unexpected,” said Skinny brand partner Hannah McLean.
“We love the idea that our customers can just pick up the phone, have a laugh with a mate, and maybe walk away with something pretty awesome.”
CREDITS:
Brand: Skinny
Creative Agency: Colenso BBDO
Partner Agencies: PHD
Sound: Franklin Road
