Kookabrothers Swoop and Cookie.
Rawson Homes is bringing new meaning to building a home with Kookabrothers Swoop and Cookie in a campaign via The Do Agency.
The campaign includes a television commercial, supported by digital, social, radio and broader integrated executions.
The campaign also features new brand sonic assets and a refreshed visual identify for the brand.
“With this next evolution of Build Better Together, we’re doubling down on longterm brand distinctiveness,” said Rawson Group head of marketing, Victoria Primrose.
“We saw a clear opportunity to stand apart in the category, and the Kookabrothers give Rawson Homes a more emotive and memorable way to show up.
“Their presence strengthens our ability to land our core message: delivering a standout customer experience and guiding buyers with confidence through every step of the homebuilding journey.”
Launched on March 1, the campaign will roll out across television, digital, social and radio.
“Building a home can feel overwhelming, so we wanted to introduce a campaign that felt joyful, relatable and unmistakably Australian. Kookaburras are part of the soundtrack of Australia,” said DO. Executive creative director, Neale Horrigan.
“By giving them personality through Swoop and Cookie, we’ve created characters that make people smile, while reinforcing Rawson’s promise of working side-by-side with customers every step of the way.”
Credits
Client: Rawson Group
Creative Agency: DO. Agency
Production Partner: Electric Lime
VFX: Thing FX
Sound Design: Voodoo Hack Sound
Media Agency: Avenue-C
