With AC/DC.
Mitsubishi Motors are turning up the volume for their 45th year in Australia with a campaign for the new Outlander via Richards Rose and Scoundrel.
Ahead of their upcoming national tour, AC/DC headline the spots with their anthem, It’s a Long Way to the Top (If You Wanna Rock ’n’ Roll).
“The new Outlander is an impressive piece of kit,” Mitsubishi Motors Australia chief operating officer Rob Nazzari said.
“Together with this humorous Aussie family adventure, it will create a halo effect for the Masterbrand.
“And with just the right amount of nostalgia, it’s a very fitting way to celebrate Mitsubishi Motors’ 45 years in Australia.”
The campaign was crafted by Scoundrel director Ariel Martin.
“‘Long Way to the Shop’ was one of those ‘imagine if…’ ideas that we couldn’t stop thinking about, Richards Rose chief creative officer Adam Rose said.
“Thankfully the stars aligned, and receiving the final nod from Angus Young was a genuine ‘pinch me’ moment.
“Huge thanks and congrats to Mitsubishi Motors for again investing in a big idea and of course to Ariel Martin and the Scoundrel team for bringing this fun, Aussie classic to life. We’re incredibly proud.”
Scoundrel director Ariel Martin said It was a thrill to have the opportunity to shoot the Outlander against such a dramatic Australian landscape, and to the tune of such an iconic Aussie track.
Credits
Client: Mitsubishi Motors Australia
- Chief Executive Officer: Shaun Westcott
- Chief Operating Officer: Rob Nazzari
- General Manager, Marketing & Corporate Affairs: Sam Wight
- Group Marketing Manager – Marketing & Corporate Affairs: Amy Hooper
- Marketing Manager – Brand Marketing & Corporate Affairs: Julia Turner
Agency: Richards Rose
- Chief Creative Officer: Adam Rose
- Executive Creative Director: Alex Stainton
- Art Director: David Jones-Hawke
- Head of Production: Tanya Hairman
- Chief Executive Officer: Digby Richards
- Head of Strategy: Joseph Smeaton
- Head of Account Management: Kristen Sandberg
- Senior Account Manager: Mahoko Waga
- Studio Manager: Alistair Donald
Production Company: Scoundrel
- Director: Ariel Martin
- Executive Producer: Kate Gooden
- Producer: Alex Tizzard
- Director of Photography: Sam Chiplin
- 1st Assistant Director: Adam Wareham
- Editor: Phoebe Taylor
- Post-Production: ARC
- Music Supervision: Michael Szumowski, Big Sync Music
- Sound Design: Simon Kane, Massive Music
- Photographer: Janyon Boshoff
Media: Wavemaker Adelaide
