Deakin Uni campaign stars real students and puffs of colourful smoke

4 September 2018

Creative Agency: The Royals

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https://www.youtube.com/embed/b_kGNzpyjGo?rel=0
“Deakin is a young, innovative and progressive university, so it’s important that our work stands out from the rest of the university sector".

At Deakin University, students receive new ways to think that goes beyond theory - through practical, hands on experience.

Some of the learnings and thoughts are so intense that students form bright colourful clouds of smoke above their heads as they ponder how their university degrees will land them a job.

This new type of education appears highly successful, with all of the students fronting Deakin’s ‘Be Ready’ campaign scoring a career in their chosen fields.

We are told the students and alumni are real and include Daniel Daperis, Vimbai Nenzou, Lynda Goodman, Roda Alfred and Muhammad Irfan.

The colourful campaign, by The Royals, builds on Deakin’s ‘Think Young’ campaign in 2016 and is designed to “cut through the clutter of the largely monochromatic university advertising landscape”.

It succeeds in being attention-grabbing, and AdNews has certainly witnessed journalists with puffs of red mist clouding their head.

“Deakin is a young, innovative and progressive university, so it’s important that our work stands out from the rest of the university sector,” The Royals managing partner Andrew Siwka said.

“By featuring current students and alumni in the campaign, we are providing real world examples of how Deakin prepares students for the fast-paced workplaces of the future.”

Credits

Client: Deakin University

Matt Edge, Executive Director Marketing

Jessica McCartney, Head of Brand & Content

Sandy Muir, Brand Strategy Manager

Amy Devereaux, Brand Producer

Chris Geronimo, Media Manager

Vuy Nguyen, Digital Media Specialist

Fei Wang, Communications Manager

Leonard Rowe, Digital Content Writer

Nikki Howlett, Market Insights Strategist

Jonathan Colliver, Senior Graphic Designer

Amanda Siow, Graphic Designer

Market research agency: Decision Design

Agency: The Royals

Executive Creative Director: Nick Cummins

Managing Partner: Andrew Siwka

Group Account Director: Clara Tang

Group Account Director: Matt Parker

Senior Account Manager: Haley Kriksic

Planning Director: Matt Davies

Live Action Director: Qiao Li

Photographer: Jay Hynes

Visual Effects and Post Production Company: Alt.vfx

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