“Deakin is a young, innovative and progressive university, so it’s important that our work stands out from the rest of the university sector".
At Deakin University, students receive new ways to think that goes beyond theory - through practical, hands on experience.
Some of the learnings and thoughts are so intense that students form bright colourful clouds of smoke above their heads as they ponder how their university degrees will land them a job.
This new type of education appears highly successful, with all of the students fronting Deakin’s ‘Be Ready’ campaign scoring a career in their chosen fields.
We are told the students and alumni are real and include Daniel Daperis, Vimbai Nenzou, Lynda Goodman, Roda Alfred and Muhammad Irfan.
The colourful campaign, by The Royals, builds on Deakin’s ‘Think Young’ campaign in 2016 and is designed to “cut through the clutter of the largely monochromatic university advertising landscape”.
It succeeds in being attention-grabbing, and AdNews has certainly witnessed journalists with puffs of red mist clouding their head.
“Deakin is a young, innovative and progressive university, so it’s important that our work stands out from the rest of the university sector,” The Royals managing partner Andrew Siwka said.
“By featuring current students and alumni in the campaign, we are providing real world examples of how Deakin prepares students for the fast-paced workplaces of the future.”
Client: Deakin University
Matt Edge, Executive Director Marketing
Jessica McCartney, Head of Brand & Content
Sandy Muir, Brand Strategy Manager
Amy Devereaux, Brand Producer
Chris Geronimo, Media Manager
Vuy Nguyen, Digital Media Specialist
Fei Wang, Communications Manager
Leonard Rowe, Digital Content Writer
Nikki Howlett, Market Insights Strategist
Jonathan Colliver, Senior Graphic Designer
Amanda Siow, Graphic Designer
Market research agency: Decision Design
Agency: The Royals
Executive Creative Director: Nick Cummins
Managing Partner: Andrew Siwka
Group Account Director: Clara Tang
Group Account Director: Matt Parker
Senior Account Manager: Haley Kriksic
Planning Director: Matt Davies
Live Action Director: Qiao Li
Photographer: Jay Hynes
Visual Effects and Post Production Company: Alt.vfx