Your kebab shop guy might miss you during Dry July, but it's all for a good cause.
As July approaches, many people are preparing to hide themselves away from the world, not to avoid the newly elected PM, but to avoid alcohol as part of Dry July.
The annual anti-booze month aims to encourage people to give up drinking alcohol for the month and raise funds for cancer research - but it means kebab shops all over the country are left without their usual tipsy clientele.
Clemenger BBDO Sydney worked with The Glue Society, Song Zu and one of Opera Australia's brightest young tenors, John Longmuir, to create 'Kebab Shopera’.
It's an “extravagantly heartfelt aria” about the emotional roller-coaster of a kebab shop owner whose late-night customers take a month off the booze. With lines like: "I'll keep your kebab warm with my meaty love" and "Goodbye to you my onion-breathed compadre" it might not be winning an ARIA award any time soon - but it does make for compellingly creepy viewing.
Paul Nagy, Clemenger BBDO Sydney ECD says: "Let’s be brutally honest, most Australians would rather choose to sit through another 12 months of election campaigning than go 31 days without alcohol. The Kebab Shopera aims to appeal directly to younger adults and help make Dry July feel like an accustomed habit.”
Brett Macdonald, co-founder and CEO of Dry July, adds: “Dry July is much more than giving up alcohol for a month. It’s the chance to help people affected by cancer by raising funds to make their lives more comfortable. I think the Kebab Shopera reminds everyone that it’s just a month without alcohol and by taking part, (almost) everybody wins!”
Client: Dry July Foundation
Agency: Clemenger BBDO Sydney
Production Company: Revolver/Will O’Rourke
Director: The Glue Society’s Paul Bruty
Music: Song Zu