BHP encourages Australia to think steel, think big

17 September 2018

Creative Agency: Big Red Communications Group

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'Think big' highlights BHP’s role as a resource provider and economy driver, with a focus on steel

BHP has launched the second phase of its ‘Think big’ advertising campaign, spotlighting their role as a resource provider and in Australia’s economy.

The campaign has been produced by Big Red, the same agency as the initial phase of ‘Think Big’, launched in 2017.

The first 30-second TV spot focuses on steel, which is produced from iron ore and coal, and its role in growing cities.

“We are continuing to tell the story of how the people of BHP develop and deliver the resources that underpin global development and support Australia’s economy,” says BHP chief external affairs officer Geoff Healy.

“Each advertisement will focus on a key global challenge and highlight the role of our commodities in helping build a sustainable future.”

The campaign will run across print, television, online and out of home, and will also feature in international publications in the months ahead.

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