New creative consulting by Kenny Hill.
Injury law firm Arnold Thomas & Becker is driving awareness in a campaign by newly created creative business by Kenny Hill, Kopilot Consulting.
Hill brought in writer and former M&C Saatchi colleague Andy Flemming.
“With an ambitious client willing to back brave work, we were able to take a creative leap and show Arnold Thomas & Becker as the fearless champions of everyday Aussies, with the expertise required to take on the system - and win," said Kopilot founder Kenny Hill.
“Arnold Thomas & Becker didn’t just ask for brave ideas — they trusted us to deliver them. With a small, agile team and the outstanding craft of our collaborators, this work proves what can be achieved when an ambitious client inspires and empowers its partners to do their best work.”
Mitch Kennedy came aboard to direct the work via The Producers, with Atmos Studios collaborating on visual effects from an expanded team of CG artists and technicians.
“We were hugely impressed with the team Kenny put together to create this outstanding, cinematic campaign," said Arnold Thomas & Becker chief commercial officer, Kalle Amanatides.
"From the first meeting to the final approvals, we knew we were in the hands of passionate, talented people who understood our brand and rose to our challenge to deliver brave, exciting work."
With media planning and buying from T&TMedia, the campaign kicks off with 60sec TV and cinema, backed across multiple channels, radio, large format outdoor, digital and social.
“Working closely with the clients and the team at Kopilot, our focus was on how we could use both nuanced film craft and big, bold visuals to create the epic symbolism of The System,” said director Mitch Kennedy.
“With so much riding on visual effects, we partnered with the talented humans at Atmos Studios who pushed the boundaries of technology to bring this ominous entity to the screen with enormous passion and skill.”
Credits
Client: Arnold Thomas & Becker
Chief Commercial Officer: Kalle Amanatides
Managing Principal: Lee Flanagan
Deputy Managing Principal: Kim Price
Creative Agency: Kopilot Consulting
Founder & Executive Creative Director: Kenny Hill
Creative Partner: Andy Flemming
Production Company: The Producers
Director: Mitch Kennedy
Executive Producer: Noelle Jones
Producer: Krystal Bastin
DOP: James L Brown AC
Production Designer: Lance Davis
VFX and Postproduction: ATMOS Studios
Creative Director / VFX Supervisor: Andreas Wanda
Executive Producer: Dave Kelly
CG Lead / Concepts: Chris Harris
Lead Compositor: Ken Abbott
Lighting: Andrew Lodge
FX: Ferry Taswin
Animation / Surfacing: Andy Sutton
Modelling: Khiem Huynh
Tracking & Roto: Martin Tim
Render TD: Matt Hermans
Software Developer: Arthur Uzulin
Grade: Matic Prusnik
Audio Production: Rumble
Sound Designer: Liam Annert
Sound Designer: Sean Wilkinson
Senior Audio producer: Bec Ivanov
Casting: Peta Dermatis & Lauren Mass - Studio P
Graphic Design support (OOH): Carl Taranto, Lovemark
