An AI-generated television commercial.
Amaysim is following its first AI-generated television commercial with a campaign via its in-house two-person creative team.
Developed in 10 days, ‘The Escape Story: Multi Product’ uses a combination of Adobe Firefly for stills and Runway for motion.
“After the extraordinary response to The Escape Story, we knew we had to keep pushing the boundaries of what was possible,” said amayism chief marketing officer Peter MacGregor.
“In just 10 days, a team of two have delivered a national, multi-product campaign that would normally take months.
“This is the future of brand storytelling, fast, innovative and deeply effective.”
Amaysim has refined the integration of AI across its through-the-line assets.
The new campaign is now live across national broadcast and digital platforms.
“The Escape Story: Multi Product proves that creative ambition doesn’t need big budgets or long timelines,” said amayism associate director, brand and communications Jarod Green.
“AI has enabled us to stay agile while delivering distinctive and memorable creative that drives results and moves us closer to our goals.”
CREDITS
Client: amaysim
Creative Agency & Production Studio: Studio amayzing (amaysim's award-winning in-house creative studio)
- Associate Director, Brand and Communications – Jarod Green
- Design Lead – Atieh Mohammadi
- CMO, Marketing & CX – Peter MacGregor
- Director, Integrated Marketing – Jeddah Ryan
- Senior Manager, Integrated Marketing – James Morris
- Brand & Campaigns Manager – Sheryl Singh
- Communications Manager – Ebany Russell
Media Buying: Avenue C
- Managing Partner – Will Chapman
- Media Business Partner – Elena Gianni
- Digital Media Partner – Nick Sadler
- Digital Media Partner – Mark Zala
- Media and Investment Partner – Gaby Srour
