72andSunny and AFTRS release first joint campaign

16 July 2018

Creative Agency: 72andSunny

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Applicants must finish the story for characters featured in the film to win a scholarship to the Australian Film, Television and Radio School.

The Australian Film, Television and Radio School (AFTRS) and 72andSunny have released their first joint work that aims to inspire Aussie storytellers to apply to the film school.

The spot, ‘Storytellers Wanted’, draws on the ability of those who can find a story in an everyday event. Each of the characters is at a crossroads and the film hopes to inspire viewers to complete the story.

The AFTRS is seeking out talented storytellers and will provide successful applicants with access to the skills and resources they need to bring their work to life. In April, it entered a partnership with 72andSunny to help develop the talent of Australian content creators.

The film was shot and directed by AFTRS alumni Vedrana Music, who was mentored through the process by Australian director, Gillian Armstrong, who is also an AFTRS alumni.

The film acts as an interactive application to the school. Applicants will be asked to tell the untold stories from the film, submitted via a script, photographs or concept illustration, with one winner awarded a merit-based Storytelling Scholarship in 2019.

“The idea of working with past and current alumni in bringing to life both the power of great storytelling and the role AFTRS plays to inspire the next generation of storytellers, made total sense,” 72andSunny APAC ECD Johnny Tan said.

“It shows the role the organisation has in shaping the stories of modern Australia.”

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