"Thankyou Water Muesli"...Whoa. What?!?!

20 June 2014

Advertiser: Thankyou Group

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Charity-led brand Thankyou Water has launched a re-design, following its announcement last year that the brand name is changing to Thankyou Group.

The change was driven by the development of products on offer, with the range branching out to sell food and body care products.

The company's new campaign pitches its biggest struggle – how to communciate the brands change - in a series of anecdotes from the branding team. Sometimes the best brand ideas aren't the loudest...or the most extravagant.
 
“Re-branding from Thankyou Water to Thankyou Group, alongside the launch of our two new ranges, has enabled us to grow our support beyond safe water solutions, and into short-term food aid and long-term food security, as well as health and hygiene training to help thousands of people in need,” explained Thankyou Group co-founder and director of brand and people, Justine Flynn.

Credits
Client: Thankyou Group
Video production: Like Paul
Creative agency: Thankyou Group (Inhouse)

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