Creatives: Nick Weller & Phil VanBruchem
Account Management: Rahul Padukone / Peter Dickens
Agency Producer: Christina Dess
Director: Steve Saussey
Producer: Sacha Hodgson
Production Company: Film Construction
Progressive Direct is an online, account-style offering designed for drivers who prefer the convenience of buying and managing their policies themselves. Progressive Direct is backed by one of the world’s leading motor insurance specialists, The Progressive Corporation, a Fortune 500 company based in the United States.
Progressive Direct aims to make car insurance simple, and that’s the central message of the new ads. The central characters of the campaign are comedian Corinne Grant and a large Irish wolfhound named Bryan. They bring a light-hearted, humorous approach to the communication that cleverly brings Progressive Direct’s offerings to life, including one of Progressive Direct’s greatest points of difference – its free pet injury cover.
McCann’s campaign extends across TV, radio, and online.
Click here to find out about Progressive's Pet Injury Coverage.