|Creative Agency:||DDB Australia|
|Added:||15 January 2013|
McDonald's has launched the TVC for its Australia Day campaign. The spot shows a collection of Aussie summer moments and features characters like Gazza, Stevo, Hawko and simmo all enjoying Macca's.
Executive Creative Director: Dylan Harrison
Creative Director: Richard Morgan and Cam Hoelter
Producer: Amy Hansen
Production Company: Jungle Boys
Director: Scott Pickett
Producer: Nick Simkins
Post Production: Cutting Edge
Bottoms Up have issued a writ, or at least written a letter, to Samsung, Ellen and Bradley demanding 5% royalties to avoid a messy tabloid affair over their flagrant abuse of their intellectual property: the awards selfie.