| Advertiser: | |
| Creative Agency: | M&C Saatchi Worldwide |
| Added: | 18 January 2012 |
Google US has launched a new campaign to educate consumers about sharing information online, with the tagline "Good to Know".
Created by M&C Saatchi Worldwide, the campaign follows a successful campaign which ran in the UK and Germany at the end of last year.
The ads, which feature real-world examples brought to life through light-hearted illustrations, will run across out-of-home, print and online.
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MediaCom's Marine Chartier-Fruchard looks at the impact near field communication could have on the advertising and media industry.