Country to City

9 June 2010

Advertiser: Dairy Farmers
Creative Agency: BMF

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National Foods brand Dairy Farmers, with JCDecaux, has transformed a city train station into a rural scene.

The "City to country" campaign transformed Southern Cross Station in Melbourne to promote  Dairy Farmers' "Thick & Creamy" 98% fat free yoghurt.

The integrated campaign has used outdoor, TV, print and online.

National Foods brand Dairy Farmers, with JCDecaux, has launched its "Country to city" campaign.
The focus of the campaignhas been transforming a train station at Southern Cross Station in Melbourne into a country experience.
The campaign promotes Dairy Farmers' "Thick & Creamy" 98% fat free yoghurt.
The integrated campaign has used outdoor, TV, print and online.

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