31 New Menu Items – Each One Delicious

29 March 2010

Advertiser: Eagle Boys Pizza

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Eagle Boys Pizza has embarked on its largest marketing campaign with the launch of its biggest new menu in its 23-year history, unwrapping 31 new menu items, including a 92.7% fat free Lighter Choices range featuring five gourmet pizzas, five premium pizzas, five kids meals, five new side dishes, three new desserts, a gluten-friendly pizza base, and new drinks range.

The television commercial encapsulates how Eagle Boys pizza helps bring people together and features a local community staging a big celebration, complete with Eagle Boys’ new menu items. The ad was filmed in the main street of Laidley, Queensland.

The campaign is also the first to use the company’s new national phone name – 1300 EAGLE BOYS.

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