Brand Grab: Brands make the world better

Wed, 09 February 2011 3 Comments

about this blog

Brand Grab

Republic of Everyone's Matt Perry used to sell cars, airlines, chocolates and even cigarettes. That was then. Now he's tackling the world of corporate social responsibility, sustainability, community engagement, eco, organic, ethical and all things green. Perry's blog examines the impact of the green movement on brands and their relationships with customers and key stakeholders. Please consider the environment before printing this blog.

Hola,

Let’s face it. Brands make the world better.

Certainly that’s what Nike thinks.

Look at this for a compelling story on how sport (and they) are fixing everyone’s problems.

www.nikebetterworld.com

Now naturally we did have a little debate about the merits of this kind of thing and at times the discussions got a little heated.

Where we netted out is that Nike Better World is good if:

1. It is true. That sport can solve problems in the world
2. It is real. That Nike really is doing big meaningful good stuff
3. It is inspiring. That by investing in an uber cool, marketing heaven, web bubble they encourage other brands that doing more good stuff is worth investing in.