In 2014 Publicis took control of loyalty specialist agency Cubed in the first major deal by Australian chief executive Andrew Baxter since he was named to the role in March of that year.
All 15 of Cubed's management and staff moved into Publicis's Melbourne offices as part of the deal which saw Cubed sit under the Publicis loyalty division as a stand-alone brand.
It was renamed Publicis Cubed as a result of the acquistion.
