ADVERTORIALS

Please provide the following:

HEADLINE (mandatory)
TEASER TEXT (mandatory)
ARTICLE (mandatory) 250 words Max
ARTICLE PIC (mandatory)
Any other pics to be featured in a gallery (optional)

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VIDEOS

Videos should be uploaded to client's own YouTube or Vimeo channel and direct link to video page supplied.

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TEADS InRead VIDEOS (embedded in article pages)

• Video file: Maximum size 500 mb
• Supply video file in MOV, MPEG4, AVI or WMA format
• Resolution must be min 640*360, max 1920*1080
• Max 30 seconds
• Aspect ratio: 16:9 (4:3 not supported)
• URL Redirection: (Click command) or VAST redirect
• Material deadline 5 working days prior to start date

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WEBSITE TILE

    • Clickthrough URL/Web Address needs to be provided
    • File size must be no larger than 50KB
    • 150 (w) x 150 (h) pixels tile
    • Static OR Animated Gif/PNG/Jpeg file
    • OR Flash (swf) file (FLASH SPECS CAN BE FOUND HERE)
    • If you are supplying a flash file, you MUST also provide a back up Gif file
    • Material deadline 5 working days prior to start date

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WEBSITE LEADERBOARD

    • Clickthrough URL/Web Address needs to be provided
    • File size must be no larger than 100KB
    • 728 (w) x 90 (h) pixels Leaderboard
    • Static OR Animated Gif/PNG/Jpeg file
    • OR Flash (swf) file (FLASH SPECS CAN BE FOUND HERE)
    • If you are supplying a flash file, you MUST also provide a back up Gif file
    • Material deadline 5 working days prior to start date

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WEBSITE LEADERBOARD (Extended)

    • Clickthrough URL/Web Address needs to be provided
    • File size must be no larger than 100KB
    • 960 (w) x 90 (h) pixels Leaderboard
    • Static OR Animated Gif/PNG/Jpeg file
    • OR Flash (swf) file (FLASH SPECS CAN BE FOUND HERE)
    • If you are supplying a flash file, you MUST also provide a back up Gif file
    • Material deadline 5 working days prior to start date

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WEBSITE STRAPLINE

    • Clickthrough URL/Web Address needs to be provided
    • File size must be no larger than 50KB
    • 960 (w) x 40 (h) pixels Leaderboard
    • Static OR Animated Gif/PNG/Jpeg file
    • OR Flash (swf) file (FLASH SPECS CAN BE FOUND HERE)
    • If you are supplying a flash file, you MUST also provide a back up Gif file
    • Material deadline 5 working days prior to start date

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WEBSITE LARGE MREC

    • Clickthrough URL/Web Address needs to be provided
    • File size must be no larger than 100KB
    • 300 (w) x 600 (h) pixels Large Island
    • Static OR Animated Gif/PNG/Jpeg file
    • OR Flash (swf) file (FLASH SPECS CAN BE FOUND HERE)
    • If you are supplying a flash file, you MUST also provide a back up Gif file
    • Material deadline 5 working days prior to start date

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WEBSITE MREC

    • Clickthrough URL/Web Address needs to be provided
    • File size must be no larger than 100KB
    • 300 (w) x 250 (h) pixels Small Island/MREC
    • Static OR Animated Gif/PNG/Jpeg file
    • OR Flash (swf) file (FLASH SPECS CAN BE FOUND HERE)
    • If you are supplying a flash file, you MUST also provide a back up Gif file
    • Material deadline 5 working days prior to start date

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BILLBOARD

    • Clickthrough URL/Web Address needs to be provided
    • File size must be no larger than 100KB
    • 960 (w) x 250 (h) pixels
    • Static OR Animated Gif/PNG/Jpeg file
    • OR Flash (swf) file (FLASH SPECS CAN BE FOUND HERE)
    • If you are supplying a flash file, you MUST also provide a back up Gif file
    • Material deadline 5 working days prior to start date

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WEBSITE RAILS

(Sometimes called 'gutters' or 'wings')

Rail ads appear in the external left/right-hand side margain of the website.

Note: only visible for users with a screen resolution of 1360x765 or more (web browser zoom 100%).

Not visible in mobile/tablet view.

  • 160 pixels (w) x 750 pixels (h) each gutter ad
  • File size must be no larger than 100KB
  • 2 x jpg or gifs
  • or 2 x swf tags only third party hosted ad tags
  • Clickthrough URL/Web Address needs to be provided

 

Guide to RAILS:

      • Rails should be used to support the MREC/LARGE ISLAND messaging and draw users to an experience.
      • Rail imagery is aligned to top of page and sit out slightly away from the page edges.
      • Rail imagery is set in position (does not scroll with page).
      • Rails can click through to the client website. Clickthrough URL/Web Address needs to be provided
      • Property brand cannot be obscured or encroached upon (any logos, images or text should be positioned at least 150px from the top of the page).
      • Rails must not display any external URLs on the creative.
      • Rails must be in keeping with the style of the property.
      • Rails can contain subtle animation flashing, blinking or excessive animations will not be approved.
      • Final creative is subject to approval by YAFFA and must be submitted 5 working days prior to live date.

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WEBSITE POP UPS

Note: please supply creative for both the desktop and mobile view.

    • desktop view: 590px wide by 490px high
    • mobile view: 300px (w) x 250px (h)
    • Static JPEG or GIF only
    • Clickthrough URL/Web Address needs to be provided

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ENEWSLETTER AD SPECIFICATIONS


ENEWS BANNER

    • Clickthrough URL/Web Address needs to be provided
    • File size must be no larger than 100KB
    • 580 (w) x 120 (h) pixels banner
    • Static or animated GIF file or static JPEG file only
    • Third party tags, urls & tracking pixels can not be used for enewsletter ads
    • Note: animated GIF files are not supported by Outlook 2007/2010 (ad will appear as first frame of animation only). Other Outlook versions as well as most email providers, such as Gmail, Hotmail & Yahoo, should see the animation as intended.

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ENEWS MREC

    • Clickthrough URL/Web Address needs to be provided
    • File size must be no larger than 100KB
    • 300 (w) x 250 (h) pixels Tower
    • Static or animated GIF file or static JPEG file only
    • Third party tags, urls & tracking pixels can not be used for enewsletter ads
    • Note: animated GIF files are not supported by Outlook 2007/2010 (ad will appear as first frame of animation only). Other Outlook versions as well as most email providers, such as Gmail, Hotmail & Yahoo, should see the animation as intended.

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ENEWS TILE

    • Clickthrough URL/Web Address needs to be provided
    • File size must be no larger than 50KB
    • 150 (w) x 150 (h) pixels tile (**NOTE** FROM AUGUST 2015 NEW ENEWS TILE SIZE IS 234 x 60h from August 2015 please supply both sizes)
    • Static or animated GIF file or static JPEG file only
    • Third party tags, urls & tracking pixels can not be used for enewsletter ads
    • Note: animated GIF files are not supported by Outlook 2007-2010 & 2013-2016 (ad will appear as first frame of animation only). Other Outlook versions as well as most email providers, such as Gmail, Hotmail & Yahoo, should see the animation as intended.

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EDMS

EDM GUIDELINES

  • Material must be supplied complete in HTML code format, which has been specifically designed for email (i.e. not a webpage)
  • For the blast to work properly, all the logos/images need to be hosted on a public facing server at your end, and their full location included in the html code (e.g. http://www.yoursite.com/public_images/hello_world.jpg" Hello World ).
    We do not edit the supplied HTML. It needs to be final, tested and complete.
  • Client must supply the email blast Subject Line
  • Client list of Email addresses need to be provided for testing and approvals
  • Max design width of 600 pixels will work best. Consider those recipients who open/click/transact on mobile devices
  • The EDM will be sent to our database of subscribers at 9:30am unless otherwise specified
  • EDM deadline 10 WORKING DAYS prior to start date
  • All third party tracking tags need to be inserted to the EDM before supplying to us
  • Please include the below code including the disclaimer at the bottom of the email for "opt in" & "opting out", reading:

    THE FOLLOWING DISCLAIMER MUST BE INCLUDED
Download the eDM footer code here »


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This message is from Yaffa Media, ABN 54 002 699 354, 17-21 Bellevue Street, Surry Hills NSW 2010, Australia. For customer service please call 02 9281 2333 during business hours or email info@yaffa.com.au.

Download the eDM footer code here »

For more detailed guidelines on creating the EDM please VIEW HERE

 

ALTERNATIVE EDM OPTION - for clients who can't do the HTML coding.

If client who can design or have access to a designer but can not HTML CODE the EDM they can simply provide the following:

    • The designed artwork (jpg) at 600px wide by (900px high (max) )
    • 200kb max file size
    • Design should only refer to 1 clickthrough link only
    • Link needs to be provided
    • Client must supply the email blast Subject Line
    • Client list of Email addresses need to be provided for testing and approvals

 

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RICH MEDIA including 3rd party hosting

      1. 40 kb Max. Polite File Size
      2. 200 kb Max. Polite Video File Size
      3. mb (preloaded with no user initiation)
      4. Mouse cursor hovers over ad for at least one second or click to open, expanding panel closes immediately on mouse-off
        Clearly defined calls-to-action should be provided "Close X" on expanded panel and "Expand" on collapsed panel Audio Initiation
        Must be user initiated (on click: mute/un-mute); default state is muted Required Video / Audio Controls
        Play, Pause, Mute, Volume Slider

        These are standard 3rd party ad specs obtained from IAB Australia guildelines located below.
        http://www.iabaustralia.com.au/uploads/uploads/2013-09/1380477600_c4b58db930808f5de9661bb0ae73bb10.pdf

 

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HTML5

Yaffa Media currently supports the use of HTML5 when:

  • final client created HTML5 code and assets are supplied
  • third-party served tags are supplied

HTML5 is not available for eNews ads

HTML5 specs

  • Should support GPT Sync, Async and Legacy Dart rendering
  • Should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • Initial file size = 40KB
  • Total file size = 200kb (without video), 1MB (true video streaming only, progressive download must be on user click)
  • Animation: maximum 30 seconds in duration
  • Looping: no limit
  • Frame rate per second: 24 fps or less

Creative guide recommendations: http://advertising.aol.com/specs/guidelines/creative-guidelines

Client supplied HTML5

Because of the variability in the HTML5 format, we request all final and approved HTML5 code and assets supplied five business days prior to launch for loading, testing and potential adjustment to meet compatibility with our ad server system.

  • all supporting assets must be under 250kb or alternatively hosted with client or third-party
  • all supplied files must be contained in a zip archive
  • the html file must be in the root directory of the zip archive
  • all other supplied assets and code can be in the root or sub-directories
  • a static backup image should be supplied (jpg/png/gif)

 

Third-party supplied tags

Third-party ad tags must be supplied five business days prior to launch for testing to verify compatibility with our system.

HTML5 assets should be hosted with a certified third-party ad serving vendor.

Contact your third-party ad server for all assistance with hosting, loading and troubleshooting on their platform.

Suggested third-party vendors:

More: http://advertising.aol.com/specs/vendors


Web browser compatibility

Some web browsers, such as Internet Explorer, may have problems with certain HTML5 elements


Resources and tools

Current list of HTML5 enabled browsers:

For more information, see the

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Flash Ad Specifications

Yaffa Media will continue to accept Flash creative post the Google Chrome update, although by default we will display the backup GIF to Chrome users only. This is to avoid Chrome blocking Flash content.

Please review the following url for more details:

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Flash Ad Specifications

AdNews will continue to accept Flash creative post the Google Chrome update, although by default we will display the backup GIF to Chrome users only. This is to avoid Chrome blocking Flash content.

Please review the following url for more details:

 

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MOBILE BANNER

    1. Clickthrough URL/Web Address needs to be provided
    2. File size must be no larger than 50KB
    3. 300 (w) x 50 (h) pixels tile
    4. Static or animated GIF file or static JPEG file only

 

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