Digitally-focused creative agency With Collective has partnered with US-based company Shoutlet to increase its social media offering.
With Collective will draw on social media firm Shoutlet's technology, including its content management systems, to help brands manage and measure social media marketing.
With Collective director Dominique Hind said: "We believe the future of digital and creativity is at the intersection of ideas, technology and data driven insights. To deliver that, we've been looking for a technology partner to help us scale our social media offering for clients in Australia.
"We believe Shoutlet is the most cost competitive technology that will allow brands to monitor and moderate social media environments as well as deploy, track and evaluate campaigns at break neck speed."
Shoutlet director of business development & channels, Michele Doyle, said: "With Collective is the right partner to help us strategically grow our brand across Australia and New Zealand. We're excited about having a significant presence down-under and look forward to helping Australian brands extract even more value across social media networks."
Former Downstream Marketing chief operating officer Justin Hind joined wife Dominique Hind at With Collective last month as managing partner. Dominique Hind left Leo Burnett Sydney, where she was digital chief, last year to start the agency.
With Collective's clients include Allergen Health, Amaysim, Canon, Macquarie Bank and Westpac.
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