Ugg Boots, Tim Tams and Speedo. All Australian, but all making it big the world over. In honour of the Global Marketer Conference coming to Sydney next month, we've put our heads together to come up with a few of the best Aussie products making a name for themselves overseas.
McDonald's McCafe started out here and has now gone global, Nudie has taken its fresh fruit juice concept and made it big in China. Surfers the world over are bedecked in Mambo, swimmers leave little to the imagination in Speedo and the people are pampering with Aesop's stylish beauty and grooming ranges from Paris to New York to Hong Kong.
They're so well established here it wouldn't be home without them but they've also made it big overseas, competing with global brands and earning a place at the table. These are some of the best Aussie brands that are also international hits that we can think of - what have we missed?
To coincide with the conference the AANA is hosting an awards programme to celebrate great Australian marketing. Check out our list of potentials then add your own. Make an official nomination for the AANA GRAMAs here. http://www.aana.com.au/GRAMA2014/
Here's our list.
Fruit Ninja
Nudie Juice
McDonalds McCafe
San Remo Pasta
RM Williams
Mambo
Arnotts Tim Tams
Ugg Boots - international
Speedo
MYOB
Uncle Toby’s Oats
Penfolds
Victa Lawnmowers
Twisties
Aesop
Breville
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