The Works beaming after bourbon three-way pitch lands global campaign

21 February 2013

The Works will form an international joint venture after winning a global pitch for Jim Beam. The collaboration will result in the first ever global marketing campaign for the renowned bourbon brand.

The Sydney-based firm will partner StrawberryFrog in the US and Germany’s Jung von Matt to manage the international account of Jim Beam after all three agencies landed the gig in a collaborative pitch.

The new venture to be called FutureWorks will see the three agencies, all of which are incumbent Jim Beam agencies in their respective markets, collaborate to produce the first ever global marketing campaign for the bourbon whisky.

Jung von Matt was founded in 1991 and has offices in Austria and Switzerland. It was named Independent Agency of the Year at the Cannes International Advertising Festival in 2010 and in 2012 picked up the Grand Prix in Outdoor at Cannes for ‘Invisible Drive’ on behalf of Mercedes-Benz.

StrawberryFrog opened its doors in 1999 as the world’s first movement marketing agency. Its vision is to be a small and flexible but with a global perspective. It has offices in markets including Amsterdam and Sao Paulo and works with clients including EmiratesAirlines, Heineken and Frito-Lay.

Work on the global campaign will start immediately.

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