Ten and TVSN target home shoppers with new channel

By By Amy Kellow | 12 September 2012

Network Ten has partnered with home shopping network TVSN to launch a new datacast product-offering channel.

The new, free-to-air channel will feature content produced by home shopping channel TVSN, including deals from Australian and international designers and brands including Toshiba, Napoleon Perdis, Royal Doulton and Charlie Brown.

It will be broadcast on Network Ten's datacasting service Channel 14 for 24 hours a day, seven days a week, and feature over 12 hours of live Australian content every day.

Last year, regional broadcaster Prime Media launched the first datacasting channel from a metro or regional television network which gave advertisers control over their own content, given it met regulatory requirements. Prime's channel rolled out in regional NSW and Victoria.

Seven West Media followed suit a number of months later with its TV-4-ME channel, which featured advertiser-only content. It was a collaboration with production company brand New Media and was broadcast over all five metro markets and regional Queensland.

Network Ten chief operating officer Jon Marquard seemed emboldended about the network's future and the new partnership.

“TVSN is a strong, well-established brand and a great partner for Network Ten,” Marquard said in a statement.

“We are looking forward to a long, successful relationship with TVSN, including the creation of new opportunities for Network Ten’s advertisers.”

Direct Group chief executive and owner of TVSN Chris Eade added: “Our partnership with Network Ten heralds an exciting new phase in the growth of TVSN and Direct Group.

"We are delighted to be able to bring the TVSN live shopping experience to more Australian viewers than ever before.”

The new channel will not be counted in the OzTAM ratings.

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