One of Kevin Rudd's first commitments as PM 2.0 will be fronting a national campaign in support of indigenous literacy with the man many wished he was facing off in the election, Malcolm Turnbull.
Rudd, fresh from his victory last night, and Turnbull are the faces of a campaign for Wall of Hands Indigenous Literacy Appeal to be officially launched tomorrow in Bondi.
Rudd and Turnbull will not be in attendance tomorrow but other figures including the NSW Minister for Aboriginal Affairs, Victor Dominello, and the chair of The Australian Literacy and Numeracy Foundation, Mary-Ruth Mendel, will be. Throughout the day, there will be an interactive digital screen in Bondi Westfield which will allow people to take photos and share them on social media.
The campaign will roll out across 30 Westfield centres around the country on digital panels. The creative was developed by Elevencom.
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