Rose bares all for Maxim in fur protest

By By Erin Smith | 21 September 2011

Ruby Rose has posed nude in an anti-fur protest for men's magazine Maxim, in conjunction with animal rights group PETA.

On the front cover and inside over a 10-page exclusive 'Ink Not Mink' October issue spread, Ruby Rose declares she would rather go naked than wear fur: “If you gave me the option of spending a week being naked and vulnerable in public, or I had to wear fur, I'd prefer going nude.”

The shoot comes as Australia's Next Top model sparked criticism from PETA when four contestants wore fur on the show.

Ruby Rose said: “I'm disappointed Australia's Next Top Model made it a challenge/shoot focus. They could have so easily used faux fur and even a lot of heavy hitters in fashion avoid fur. There is no upside to it but I guess it gives PETA a platform to educate people that fur is taken off animals usually by the skinned alive technique or after being electrocuted in the anus. It's unacceptable this day and age in most people's eyes and it saddens me that this can still occur.”

PETA Asia Pacific senior campaigner Ashley Fruno said:  “Ruby Rose is passionate about fighting against the fur industry and cruelty to animals and we're happy to have her support for our campaign.

"This is a fun and provocative way to draw attention to a very serious issue. When a celebrity gets involved we expect people to sit up straight and listen."

Maxim editor-in-chief Santi Pintado said: “The ethical treatment of animals is on the minds of many people, but in this instance Ruby Rose approached us here at Maxim with the idea.

"For a new magazine that has only been in operation for a couple of months, we are happy with how the mag is going. Reports are great and we have fantastic feedback from advertisers."

This is the third edition of the men's magazine Maxim. AdNews reported the launch of the magazine in July in which its success in the marketplace had varying responses.

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