Red Bull has launched an Instagram campaign that curates users' photos and turns them into an art gallery exhibition as part of a mockumentary.
The energy drink brand turned media-cum-sports giant said the activity was the “first of its kind” to adopt Instagram to create a personalised video for users.
Users log into Instagram using the #TheShow Red Bull app which then aggregates the photos and displays them art gallery style along with a red carpet inspired video reel and a curator's critique.
Red Bull celebrity ambassadors including Olympic Skier Lindsey Vonn and Infiniti Red Bull Racing's Formula 1 driver Mark Webber also appear in the videos as part of the activity.
The end result relies a lot on how good Instagram shots are to start with (my effort had a few nice sunsets, a bunch of food shots and my parents’ cat cropped up a lot).
The mini-films created as part of #TheShow can also be shared on social networks, embedded into blogs and downloaded via desktop and mobile.
The campaign runs until 16 February.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at firstname.lastname@example.org
The AdNews Media Summit is on 19 May, 2016. A top line of of the industry's smartest thinkers will debate the biggest topics in media, advertising, marketing and creativity. Don't miss it, buy tickets here. Buying 5 tickets or more earns you a discount.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com