Radio market sluggish for financial year

By David Blight | 6 July 2012

The radio advertising market grew just 0.47% in the last financial year, with Sydney seeing a decline despite being the largest market.

The total metropolitan market saw total revenue of $680.7 million, according to figures from Commercial Radio Australia (CRA), sourced from Deloitte.

In this period, Adelaide and Melbourne saw growth, while Perth, Brisbane and Sydney fell. The Sydney market fell 2.12% to $209.9 million.

However, in contrast, in the month of June all markets declined except Sydney. The total metro market fell 3.44% in June, while Sydney grew 1.58%.

CRA chief executive Joan Warner said: Across the board radio has done well to retain its revenue share in what is an increasingly competitive and volatile media market.”

Follow @AdNews on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus