Apparently the best way to sell the new Toyota 86 is to show long-haired revheads and men going through mid life crises doing donuts in abandoned quarries. A strange one but a must watch.
The ad, which has come out of Belgium, has definitely picked a very select target market.
A piece in Carsguide.com.au said of the commercial this week: “White trash mid-life crisis is the focus for selling the Toyota 86 in Belgium.”
It certainly is an odd one. Let us know what you think in the comments below.
How do you think this commercial would fare in Australia?
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