Australians owe their mates $1.8bn and it's just not on. That's the thrust of CommBank's latest campaign to highlight its digital wallet and 'pay your mate back' app, CommBank Kaching. Cricket legends Brett Lee and David Boon front the campaign which launched over the weekend.
Via interactive video on YouTube and Facebook, the duo insist that 'pay your mate back week' - this week - is the time to settle up. At the end of the spot, people can use one of three options to send a direct video message from Lee or Boon to those mates that have been a bit too shy to cough up.
Integrated social, PR and paid media activity will support the video content. As well as various online and radio ads, News Limited mastheads, a radio campaign on Nova and a daily cash prize draw for those that use the service this week, complete the line-up.
The idea was conceived by PR firm One Green Bean, The Chaser's Nathan Earl directed the video. Imagination, Ikon and Milkmoney Films are also on the credits roll.
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