AB World Foods-owned Patak's has appointed Host and its creative partner The Glue Society to handle work for the Indian cooking brand.
The win arose after a three way pitch.
Marketing manager Sharon Doyle said: "Host and The Glue Society really impressed us with their strategic approach to our brief. A collaborative way of working and a great creative idea means that we feel really confident in our decision.
"We're looking forward to building on our recent successes and are excited about further strengthening Patak's leadership position in collaboration with the team at Host."
Host client services director Richard Birkby said: "Patak's has a really great story underpinning the brand and its whole ethos remains true to making the flavours of India accessible for Australian consumers. We're really excited about the creative opportunities that working with Patak's presents."
Last year, 51% of Host was acquired by Havas.
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